The Ultimate Guide for Keyword Research
The keyword is another name for your search query. It can be competitive or noncompetitive, or it may be broad or short in terms. Let's just illustrate the importance of getting the right keywords.
The smart strategy of keyword research unlocks so many question-answer & unfolds multiple new phrases & terms that are useful to you & your audience. The practice of brilliant keyword research boost any business & increase sale. But the question is how to choose the Right Keywords.
The game of hunting the right keywords is might be tricky for others. But If done skillfully, it's achievable too. Let's dive into the topic.
How to Choose the Right Keywords for your Needs
● Know your Niche First
If you don't have a niche for a particular blog or article, it is gonna be very difficult to figure out the best possible keywords for you. So knowing the niche is crucial to choose the appropriate keywords. By doing so, you are gonna know the general amount of keywords that are covering your particular writing.
● Brainstorm your Thoughts
Write down all your possible idea. Prepare a complete list of relevant important topics based on your need. If you’re a blogger, then you can work on this topic gradually. Try to incorporate your buyer persona to connect more. Research more on what kind of topic you want to cover or what your audience wants to hear from you. You’ll gather a minimum of ten topics that you think are important for your business.
● Create a Keyword List with or without Tools
Now you have to write down some relevant keyword phrases you think are important for the topic as well as search engine ranking pages. Keywords with search traffic potential are worthy & profitable. To find the relevant keywords, you can also use some tools such as Google’s Keyword Planner. Ideally, keywords with higher search volume can give you a higher traffic potential. Collect as many keywords as possible & then start filtering them.
● Crunch with Number
Keywords search volume with more Cost-per-click (CPC) has a higher rank potential. But the real trouble is the highest volume of keywords. The size or length of the keywords is not everything. High volume does not mean a better result. The higher the CPC is, the more profitable that keywords will rank.
● Categorize & Prioritize
Now you have a handful of relevant keywords ready in your hand, you need to categorize them based on their CPC. Here is some quick kind of prioritization things that you can use.
Your short-term keywords are generally the ones you are gonna be talking about & target. Because they are gonna have a healthy CPC. Although there gonna be some commercial intent, they might take a little bit longer to rank. They have a lower search volume level. They are super relevant.
Medium Term Keywords
They have a higher search volume. Higher CPC because of more competition for them. While choosing keywords, it's important to choose those where you can produce content that has a great orientation with the search engine.
Long Term Keywords
These are the most competitive are. They are going to be broader with shorter tail phrases. When you type any topic in the search box, they show multiple results that people are looking for. All these suggestions come under long-tail keywords.
Now prioritize the keywords that have the most traffic, higher CPC, & least difficulties are the ones you should target for. Because you are gonna achieve fast results from these types of keywords that tend to convert into paying customers.
You should Create Post around a Keyword
If you never create any post regarding the target keyword, then you’ll never rank for the keyword. So, you put yourself in the game. Yes, you may never rank for the keyword & you may not be on the first page of search engine results. You never know if you don't write them. That's why it's important to have one pillar article & some supporter articles of the relevant keywords. Unless you have blogs or articles on keywords, this isn't good enough to try to rank for.
Follow the Trends
You can better understand your audience's perspective on how they search for tour topics through Google Trends. Also, you can use Google's Keywords Planner, Google Search Console, or Google Analytics to see which terms are engaging your audience & bringing them to your site.
Google Suggest is also a hassle-free way to find the long tail keywords & these suggestions are based on what people are searching for right now. This way you will know they are popular in trend. Your keyword research strategy should cover a mix of both head term & long-term keywords. Only this can give you a well-balanced long-term goal.
Focus on Buyer Intent Keywords
Work on keywords that have business potential. The traffic actually doesn’t matter if it is not a reflection of your income. It is not necessary how much traffic you get to the blog, it's more about the type of traffic.
Keep an Eye on your Competitors' Keywords Ranking
Understanding what keywords your competitors are focusing on is a great way to evaluate another new list of relevant keywords. If they are ranking for the keywords you already have in your list, then try to work on improving their ranking.
Why Keyword Research is So Important? Keyword research has many perks. These are as follows:
● Customer engagement & investment
● Knowing current trends
● Create Traffic to drive the sale.
Without the right keyword research, it is difficult to experience organic traffic. It may take a bit to find the exact keywords that fit you, but it is certainly achievable. Lastly, remember to re-evaluate & scan the keywords after every few months to maintain their ranking.